{"created":"2023-05-15T13:41:36.197368+00:00","id":6761,"links":{},"metadata":{"_buckets":{"deposit":"41298dd8-8303-4585-9040-6c2a145c3852"},"_deposit":{"created_by":11,"id":"6761","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"6761"},"status":"published"},"_oai":{"id":"oai:repository.naro.go.jp:00006761","sets":["1706970004180:1:420:548","87:660:49"]},"author_link":["1466"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-03-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"52","bibliographicPageStart":"43","bibliographicVolumeNumber":"6","bibliographic_titles":[{"bibliographic_title":"農研機構研究報告"},{"bibliographic_title":"Journal of the NARO Research and Development","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"It is important to focus the potential users of research outcome regarding environmentally friendly agriculture, including global warming countermeasures and biodiversity conservation, by categorizing farmers using their characteristics. In this study, a questionnaire survey of farmers was conducted about their efforts in environmentally friendly agriculture and the related characteristics. Farmers were then categorized into five clusters using factor analysis and cluster analysis. The percentage of environmentally friendly farming was higher in the clusters of farmers who are highly aware of the environment in their daily lives, and in the clusters of large-scale farmers who use information technology to a high degree. These results indicate that the categorization is effective in focusing the potential users.\n","subitem_description_type":"Abstract"},{"subitem_description":"地球温暖化対策や生物多様性保全などの環境保全型農業に関する研究成果の普及にあたっては，生産者の類型化によって潜在的ユーザーとなりうる層を絞り込み，その特性に合った普及活動をしていくことが重要である．本研究では，生産者に対する環境保全型農業の取り組みやそれに関する特性についてのアンケート調査を行い，因子分析やクラスター分析を用いて生産者を5 つのクラスターへ類型化した．クラスター毎に環境保全型農業の取り組み割合は大きく異なっており，類型化がユーザー層の絞り込みに効果的であることが示された．具体的には，日常生活での環境意識が高い農家，もしくは情報技術の活用度が高い大規模農家のクラスターで環境保全型農業の取り組み割合が高かった．また，地球温暖化対策と生物多様性保全の取り組み割合が最も高いクラスターがそれぞれ分かれるなど，環境保全型農業の内容によってターゲットが変わりうることも示唆された．さらに，環境保全型農業の取り組み割合が高い集団の情報源として，インターネット（クチコミではなく公的機関のサイト），書籍，セミナー・講演会があり，これらのチャネルを通じた普及活動が有効であることも示唆された．","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24514/00006622","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"国立研究開発法人 農業・食品産業技術総合研究機構"},{"subitem_publisher":"National Agriculture and Food Research Organization, Japan (NARO)"}]},"item_10002_relation_14":{"attribute_name":"DOI","attribute_value_mlt":[{"subitem_relation_type":"isIdenticalTo","subitem_relation_type_id":{"subitem_relation_type_id_text":"10.34503/naroj.2021.6_43","subitem_relation_type_select":"DOI"}}]},"item_10002_relation_16":{"attribute_name":"情報源","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"本文はJ-Stageよりご利用いただけます。"}]},{"subitem_relation_name":[{"subitem_relation_name_text":"This article full-text PDF is available at J-Stage."}]}]},"item_10002_relation_17":{"attribute_name":"全文リンク","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"https://doi.org/10.34503/naroj.2021.6_43"}],"subitem_relation_type_id":{"subitem_relation_type_id_text":"https://doi.org/10.34503/naroj.2021.6_43","subitem_relation_type_select":"DOI"}}]},"item_10002_relation_18":{"attribute_name":"他の資源との関係","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"2022.2 J-Stageへ移管しました"}]},{"subitem_relation_name":[{"subitem_relation_name_text":"We changed the journal platform to J-Stage.　2022.2 -"}]}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2434-9909","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"永井, 孝志"},{"creatorName":"ナガイ, タカシ","creatorNameLang":"ja-Kana"},{"creatorName":"NAGAI, Takashi","creatorNameLang":"en"}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-04-14"}],"displaytype":"detail","filename":"10.24514 00006622_DOI_moved.pdf","filesize":[{"value":"298.8 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"10.24514 00006622_DOI_moved","url":"https://repository.naro.go.jp/record/6761/files/10.24514 00006622_DOI_moved.pdf"},"version_id":"8375c5bf-749d-4751-bbcd-49e584958ff3"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"マーケティングリサーチ","subitem_subject_scheme":"Other"},{"subitem_subject":"セグメンテーション","subitem_subject_scheme":"Other"},{"subitem_subject":"アンケート調査","subitem_subject_scheme":"Other"},{"subitem_subject":"地球温暖化対策","subitem_subject_scheme":"Other"},{"subitem_subject":"生物多様性保全","subitem_subject_scheme":"Other"},{"subitem_subject":"marketing research","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"segmentation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"questionnaire survey","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"global warming countermeasures","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"biodiversity conservation","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"各種環境保全型農業の取り組みに関する生産者の特性分析と類型化","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"各種環境保全型農業の取り組みに関する生産者の特性分析と類型化"},{"subitem_title":"Analysis of farmer's characteristics and segmentation regarding the various environmentally friendly agriculture","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["49","548"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-03-31"},"publish_date":"2021-03-31","publish_status":"0","recid":"6761","relation_version_is_last":true,"title":["各種環境保全型農業の取り組みに関する生産者の特性分析と類型化"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-05-15T16:20:05.600761+00:00"}