@article{oai:repository.naro.go.jp:00000463,
 author = {後藤, 一寿 and GOTO, Kazuhisa and 沖, 智之 and OKI, Tomoyuki and 早川, 文代 and HAYAKAWA, Fumiyo and 池羽田, 晶文 and IKEHATA, Akifumi and 上平, 安紘 and UWADAIRA, Yasuhiro and 佐藤, 広顕 and SATO, Hiroaki},
 issue = {2},
 journal = {農研機構研究報告 食農ビジネス推進センター, Bulletin of the NARO, Agri-Food Business Research},
 month = {May},
 note = {In Japan, food export is one of the most important missions for agricultural policy. To complete the mission, it is necessary to grasp the consumer preferences of the target country. Therefore, at first, we organized the process to analyze the preferences of foreign consumers. Then, we conducted a marketing survey to grasp the consumer preferences toward 6 different varieties of Japanese peaches, such as “Natsukko”, “Ichimiya hakutou”, “Kawanakazima hakutou”, “Sakura”, “Sachiakane”, “Kaikitou”. At last, we built a database of consumer preference of peaches and provided the research results to farmers and expert companies who desire to export Japanese fruit to foreign countries. The monitoring survey of consumer preferences was conducted in UK, Germany, France, USA, Singapore, Indonesia, Thailand, India and Japan. 
	From the results, it was revealed that the preferences for taste and size of each variety of peach were different between countries and races. We built a database and export strategy based on this result. The database users can find consumer preferences of each country, toward 6 varieties of peaches. In the future, we plan to collect more data of other fruits and enlarge the database to boost the export of Japanese agricultural product.},
 pages = {1--15},
 title = {外国人嗜好性調査手順と嗜好性データベースの公開－輸出を目指す国産モモを活用した試行－},
 year = {2018},
 yomi = {ゴトウ, カズヒサ and オキ, トモユキ and ハヤカワ, フミヨ and イケハタ, アキフミ and ウワダイラ, ヤスヒロ and サトウ, ヒロアキ}
}