{"created":"2023-05-15T13:37:23.990221+00:00","id":1028,"links":{},"metadata":{"_buckets":{"deposit":"deda15ad-147b-45bf-9af2-2d9b6b0ba629"},"_deposit":{"created_by":11,"id":"1028","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"1028"},"status":"published"},"_oai":{"id":"oai:repository.naro.go.jp:00001028","sets":["2:582:70","87:462:681:60"]},"author_link":["532"],"item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-09-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3・4","bibliographicPageEnd":"43","bibliographicPageStart":"29","bibliographicVolumeNumber":"60","bibliographic_titles":[{"bibliographic_title":"商品研究"},{"bibliographic_title":"Studies on Commodities","bibliographic_titleLang":"en"}]}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"When many people make a new product product-differentiation because there is the clear difference with the existing product, it is easy to misunderstand  it.\nEven if there is a company to advertise on the condition without product-differentiation, the consumers cannot distinguish whether it is the product of which company, and therefore it is in non-efficiency even if the company advertises it.\nTherefore, this paper considered a way avoiding non-efficiency of the sales promotion in the new product of greengrocery sold in supermarkets.\nThere is product differentiation in the greengrocery which consumers generally purchase, and the example which we can confirm when we can evade non-efficiency of the sales promotion is limited when the main constituent of the product differentiation has not only the company brand but also the product brand like a highland cultivation banana.However, there are many items having difficulty in to make a product brand in the greengrocery. Therefore,    it is necessary to press that a shipment group sells a new product without a product brand for a supermarket for attention.","subitem_description_type":"Abstract"},{"subitem_description":"本稿はスーパー等で販売される青果物の新製品における販売促進の非効率を製品差別化によって回避している例があ      るか考察を通して確認した。その結果，消費者が一般的に購入する青果物のなかで製品差別化があり，販売促進の非      効率を回避できていると確認できる例は高地栽培バナナのように製品ブランドを持っている場合に限られた。","subitem_description_type":"Abstract"}]},"item_10001_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"日本商品学会"}]},"item_10001_relation_16":{"attribute_name":"情報源","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"SC10201707060010"}]}]},"item_10001_relation_17":{"attribute_name":"関連サイト","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"商品研究"}],"subitem_relation_type_id":{"subitem_relation_type_id_text":"http://jscs.jpn.org/","subitem_relation_type_select":"URI"}}]},"item_10001_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"(c) 日本商品学会"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0286-2212","subitem_source_identifier_type":"ISSN"}]},"item_10001_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"森尾, 昭文"},{"creatorName":"モリオ, アキフミ","creatorNameLang":"ja-Kana"},{"creatorName":"MORIO, Akifumi","creatorNameLang":"en"}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-08-31"}],"displaytype":"detail","filename":"SC10201707060010.pdf","filesize":[{"value":"461.3 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"SC10201707060010.pdf ","url":"https://repository.naro.go.jp/record/1028/files/SC10201707060010.pdf"},"version_id":"2c5cc0e8-928a-44b8-b4cb-ea382fa8a44f"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"製品差別化","subitem_subject_scheme":"Other"},{"subitem_subject":"青果物","subitem_subject_scheme":"Other"},{"subitem_subject":"新製品","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"Product Differentiation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Greengrocery","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"New Product","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Brand","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"青果物の新製品における製品差別化についての一考察：情報の収集や処理をブランドに依存する消費者の視点から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"青果物の新製品における製品差別化についての一考察：情報の収集や処理をブランドに依存する消費者の視点から"},{"subitem_title":"A Study about the Product Differentiation in New Products of  Greengrocery： From the Viewpoint of the Consumers Who Depend on a Brand for Collection and Handling of Information","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"11","path":["60","70"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-08-30"},"publish_date":"2018-08-30","publish_status":"0","recid":"1028","relation_version_is_last":true,"title":["青果物の新製品における製品差別化についての一考察：情報の収集や処理をブランドに依存する消費者の視点から"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-05-15T16:03:21.337613+00:00"}